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Industry funds help launch robo-advice
Ignition Wealth has launched its robo-advice platform after working and learning from industry superannuation funds.
The technology solution ‘Teams' is designed to support accounting, advisory, and administration businesses as they adopt automated financial advice.
Ignition Wealth chief technology officer, Mike Giles, said "through working with our industry superfund clients over the past six years we have learnt the importance of making tools and calculators easy for our partners to embed into their existing sites."
The firm said the technology would integrate seamlessly with the institution's existing software platforms.
"We looked at how to mimic the more mundane areas of data capture, to allow the customer to do more of the data entry and administration, and free the advisers' time up for evaluating and giving advice," he said.
"Through working with our industry superfund clients over the past six years we have learnt the importance of making tools and calculators easy for our partners to embed into their existing sites."
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The future of superannuation policy remains uncertain, with further reforms potentially on the horizon as the Albanese government seeks to curb the use of superannuation as a bequest vehicle.
Superannuation funds will have two options for charging fees for the advice provided by the new class of adviser.
The proposed reforms have been described as a key step towards delivering better products and retirement experiences for members, with many noting financial advice remains the “urgent missing piece” of the puzzle.
APRA’s latest data has revealed that superannuation funds spent $1.3 billion on advice fees, with the vast majority sent to external financial advisers.
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