POWERED BY MOMENTUM MEDIA
Link launches digital advice
Superannuation administration firm, Link Group, has launched a digital super advice platform to help motivate members to engage with super.
Link Group said the platform, SuperMentor, was developed by the fund administration division to help super funds differentiate their offering.
The platform offers a personalised to do list, goal setting, education, four topics of advice, and real time tracking of progress.
Link Group fund administration chief executive, Suzanne Holden, said advice worked best when integrated across different member touch points and that there was growing demand for integrated, seamless, and consistent advice services.
"Superannuation funds are increasing their advice offering as they recognise the provision of advice leads to greater member retention," she said.
"Engaging and educating members not only improves their retirement outcomes, it engenders loyalty."
Link Advice chief executive, Ross Bowden, said: "A scaled advice model is a good entry point for people who have not previously received advice".
"Many members contact their super fund seeking quick answers that mask their advice needs, yet they want a more complex discussion on their options," he said.
Recommended for you
The future of superannuation policy remains uncertain, with further reforms potentially on the horizon as the Albanese government seeks to curb the use of superannuation as a bequest vehicle.
Superannuation funds will have two options for charging fees for the advice provided by the new class of adviser.
The proposed reforms have been described as a key step towards delivering better products and retirement experiences for members, with many noting financial advice remains the “urgent missing piece” of the puzzle.
APRA’s latest data has revealed that superannuation funds spent $1.3 billion on advice fees, with the vast majority sent to external financial advisers.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
Global X GlobalX FANG+ ETF
33.51 3 y p.a(%)
2
Spire Oaktree Opportunities XI Second Close
32.68 3 y p.a(%)
3
DomaCom Lot 21 Chellaston Road Munno Para West SA 5115 Australia
31.62 3 y p.a(%)
4
Spire Oaktree Opportunities XI First Close USD
31.36 3 y p.a(%)
5
Fidante Credit Suisse Global Private Equity
29.60 3 y p.a(%)
