A total of 83.4 per cent of Australian adults are confident that their life insurance claim payments will be made when they require it, according to a NobleOak survey.
Over a quarter of the 1000 survey respondents (29.7 per cent) considered themselves confident or very confident that their life insurance or income protection claim would be paid, with a further 29 per cent "reasonably" confident.
NobleOak chief executive, Anthony R Brown, said the industry still had ground to cover, but continued negativity toward the industry had failed to put customers off entirely.
"It is pleasing to see that confidence in the life insurance industry remains high despite some recent negative press," he said.
"Life insurers provide an invaluable service to Australians when they need help the most.
"The industry still has some work to do to achieve 100 per cent consumer confidence however."
Of the respondents, 297 did not have life insurance protection, while 118 (11.7 per cent) considered themselves not at all confident in making successful insurance claims.
Life insurance companies paid out just under $7 billion in claims in 2015.
The insurance company has joined this year’s awards as a principal partner.
The $135 billion fund has transitioned away from TAL Life Insurance following an “extensive tender process”.
The $80 billion fund is facing legal action over allegedly signing up new members to income protection insurance by default without active member consent.
In a Senate submission, the Financial Services Council has once again called for further clarification that the government will assess the consumer outcomes of group insurance against the enshrined objective of superannuation.