ART exec to lead up superannuation at Insignia

Dave Woodall has been named new CEO for superannuation at Insignia Financial, commencing 1 November.

In the role, he will be responsible for product strategy, management and development, client operations, workplace solutions, and sales and insurance and will have end-to-end accountability for Insignia’s Master Trust Business.

Woodall brings over three decades of experience in the financial services industry to the role.

Most recently, he served as chief commercial officer at Australian Retirement Trust (ART), driving the $300 billion fund’s enterprise growth strategy, which included strategic partnerships and merger and acquisition activities.

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He was also responsible for brand, marketing, and digital acquisition.

He joined Sunsuper in 2015 and led the teams responsible for more than $60 billion of new employer mandates and more than 650,000 new members across employer and consumer direct channels. Sunsuper went on to merge with QSuper to form ART in 2022.

Insignia Financial CEO Scott Hartley said Woodall’s strong leadership experience and ability to drive enterprise focus and results will be an asset to the organisation.

“Insignia Financial’s Master Trust business is a significant proportion of our business, as well as an area that provides a significant opportunity for profitable growth, and this is an area that Dave has a strong track record in,” Hartley said.

He said Woodall’s capabilities and deep commercial expertise will help propel the ongoing transformation of the organisation.

“This appointment, along with the recent changes to our operating model, will provide clear lines of accountability and enhanced efficiency, to ensure we are better aligned to deliver to our customers, and stakeholders both now and into the future,” Hartley said.

On 11 July, Insignia had unveiled its new operating structure centred around four dedicated lines of business, including asset management, superannuation (master trust), wrap platform, and advice.

At the time, Hartley said that each business line will be led by an executive with end-to-end accountability and supported by specialist enablement and governance functions.

The revamp followed extensive meetings between CEO Hartley and stakeholders, including Insignia’s boards, team members, shareholders, regulators, and key customer groups on where the opportunities lie for the business.

Commenting on his appointment, Woodall said: “I am delighted to be joining the new Insignia Financial executive team.

“At a time where Australians are increasingly relying on their superannuation to deliver a comfortable retirement, I am looking forward to delivering innovative solutions, with great superannuation and retirement products.

“The organisation has significant potential, and I was attracted to the opportunity to help realise this. I look forward to the challenge and recognise the responsibility that comes with the effective management of people’s retirement outcomes.”

Woodall’s vast experience also includes over two years at NAB, where he was head of business development, banking and wealth solutions.

He worked at Plum Financial Services for nearly a decade and has held roles at ING and AMP.