Equip welcomes chief experience officer

Equip Super has appointed Carrie Norman as chief experience officer (CXO), who will assume responsibility for the end-to-end experience of the fund’s 140,000 members.

Formally commencing in her new capacity on 11 June, reporting to CEO Scott Cameron, Norman is set to lead Equip Super’s retirement, product, marketing, and financial planning functions.

It is understood that she will succeed Equip Super’s chief growth officer and employer relations Charlie Yanni, who took up the CXO role in an acting capacity earlier this year.

Norman joins the fund with over 15 years of experience within the superannuation industry, having worked with a range of funds including UniSuper, Cbus, ESSSuper, and most recently with legalsuper as chief member officer.  

Equip confirmed that, across these roles, she has led the end-to-end member experience and engagement strategy with oversight and responsibility for brand, marketing, experience, digital channels, product, employer relations, as well as member services and advice.  

Speaking on the appointment, Cameron welcomed Norman to Equip Super’s leadership team to lead its recently established member experience business function.

“Carrie brings invaluable experience in the superannuation industry and will be instrumental in driving our commitment to delivering exceptional member experiences,” Cameron said.

“We are confident that under her leadership, Equip Super will continue to set the standard for excellence in our industry and prepare our members for financial freedom in retirement.”

Norman said: “I am incredibly excited to take on the role of chief experience officer at Equip Super. It’s an honour to join such a forward-thinking organisation that is dedicated to enhancing member experiences.

“I look forward to working with the team to build on the fantastic work already being done and contribute to the ongoing success of Equip Super.”

Last year Equip announced that it was “beginning a new chapter for the fund” as it consolidated membership, operations, and investments under one brand.

The changes are the culmination of the fund’s One Fund project to consolidate its funds with improved investment options, personalised streamlined service experience, and overall fee reductions.

This consolidated and enhanced its member offer and positioned it for future growth following the fund’s acquisition of Catholic Super.