Industry fund AUSCOAL Super has initiated a name change to Mine Wealth and Wellbeing.
The name change, confirmed today, will take effect from 1 July.
Announcing the move, AUSCOAL chief executive, Bruce Watson pointed to a strategy involved with meeting members' needs beyond the accumulation stage.
He said the fund's new brand direction and name had been chosen to offer members increased value throughout life, not just when they are thinking about retirement.
"Extensive market research showed us that many members and their families are looking for 'more than super'. For our members, that translates into information, guidance and advice at other stages of their life, and through life events other than retirement," Watson said.
The fund has hired a former ART executive as its new head of group strategy.
The sovereign wealth fund has revealed six internal hires to support the execution of key strategies.
The fund has announced the departure of a second senior executive in as many months, with its chief member officer to finish up mid-December.
The $89 billion fund has announced a new leadership role within its private markets team.