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GESB gets serious about customer engagement
GESB has appointed Paul Jamieson as senior manager to head the organisation's product and marketing teams.
Chief executive of GESB, Andrew McLeman, said the appointment will bolster a range of initiatives to educate and engage members with their superannuation.
He said member engagement and education are top priorities as the industry embarks on a period of structural reforms.
Jamieson brings product, marketing and strategy experience from St George, Challenge Bank and HBF, and experience developed at previous roles with RAC and with GESB's marketing and strategy teams.
He holds a Bachelor of Business, majoring in marketing, economics and financial management from Curtin University and a Graduate Diploma of Applied Finance and Investment from the Securities Institute of Australia.
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