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Superhero enhances growth strategy with key super hires
Superhero has welcomed three experienced executives into the fold in another step towards driving growth of its superannuation offerings.
Gabrielle Donnelly, who led the merger of EISS Super with Cbus earlier this year to create an $85 billion fund with over 900,000 members, will lead Superhero’s superannuation operations.
Vanguard’s former head of superannuation projects, Kimberly McAvoy, has joined as head of strategic projects while Karen Arndell, former head of product operations at HUB24, has been named head of customer operations across Australia and New Zealand.
John Winters, chief executive and co-founder of Superhero, said the firm was thrilled to welcome the three executives, alongside 12 other hires since the start of the financial year.
“The additional expertise across the business will play a pivotal role in shaping our future and driving Superhero’s commitment to offering exceptional services to our customers and members,” he said.
According to Winters, Superhero Super, which has gained traction since it was launched in mid-2021, is “at the forefront” of the firm’s efforts.
“Our focus is offering a seamless platform to deliver better financial outcomes for members as well as better supporting our growing community of investors and superannuation members in managing and growing their wealth,” he said.
Looking ahead, Superhero was dedicated to empowering Australians in achieving financial success, he added.
“With a strengthened team and a renewed focus on superannuation, we are well-positioned to continue our journey as a leading innovator in the Australian wealth management landscape,” Winters added.
Earlier this year, Superhero announced new managed investment options for its super members to provide increased flexibility over where their super was invested beyond the default.
Previously, members of Superhero Super had a minimum 25 per cent of their super automatically invested in the Global Balanced Index Portfolio Managed Investment Option. However, they would now be able to choose from three options: Global Balanced Index Portfolio, Global Growth Index Portfolio and Global High-Growth Index Portfolio.
AUTHOR
Rhea Nath
Rhea L Nath is a journalist on Super Review and InvestorDaily, with a focus on funds management, superannuation, and institutional investment. Previously, she covered small business and entrepreneurship news at Dynamic Business and multicultural issues at Indian Link Media Group. In 2022, she was named Young Journalist of the Year at the NSW Premier’s Multicultural Communications Awards.
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