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TAL builds digital solution to link super and insurance
TAL has launched a digital solution TAL Connect for its superannuation fund partners, linking super and insurance for members.
TAL Connect delivers a digital experience within the super system to help fund members engage with their insurance cover and manage their claim.
Its development is the result of three years of investment in technology to improve the member experience, product simplification, upgrading core digital infrastructure, reinforcing cyber security and streamlining operational processes.
This includes Cover Assist and Claims Assist, where members can lodge and manage their claim, provide medical information and payment details.
Jenny Oliver, TAL chief executive for group life and retirement, said: “TAL has always had a strong commitment to delivering leading digital experiences for our partners and their members. With TAL Connect, we are continuing this commitment by embedding personalised digital member experiences into the superannuation journey.
“We are particularly excited by the enhancements that we have made to support members should they ever need to make a claim. TAL Connect supports a full digital experience starting from the moment a member wants to lodge a claim with their superannuation fund, right through to recovery support.”
Oliver was promoted to the role in October from her previous role as chief claims officer and is responsible for leading TAL’s partnership with the super community to provide life insurance solutions to super fund members and develop solutions for retirees.
TAL Connect’s initial launch partner is the $150 billion Aware Super fund and the fund’s head of insurance, David Evans, said the insurance experience of its members had improved since the launch.
“Member experience is a top priority for Aware Super and our members told us that they wanted more choice and control to transact on their insurance. Our digital transformation and TAL Connect’s intuitive, mobile-first and open integration, have helped us deliver market-leading digital experiences that fast-track applications for insurance, ultimately resulting in faster service and improved outcomes for our members,” Evans said.
TAL said there are plans to roll out TAL Connect to all its partners in due course and to build additional life insurance, health insurance and retirement modules.
AUTHOR
Laura Dew
Laura Dew is editor at Super Review. Prior to joining SR, she spent five years working at Investment Week in the UK covering asset and wealth management.
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