Commonwealth Bank rebrands its corporate superannuation fund
The Commonwealth Bank has rebranded its corporate superannuation fund Officers' Superannuation Fund to Commonwealth Bank Group Super.
In an effort to align the offering to the Commonwealth's national brand, Commonwealth Bank Group Super chief executive Doug Carmichael said the rebrand forms part of a strategy to better engage its members.
"We are clearly highlighting to members who we are, what we do, and where we come from," he said.
"But more importantly, the rebrand is about ensuring we deliver on our commitment to better interact with our members, to better inform and educate, and to better help members make the right choices for their retirement lifestyle," Carmichael said.
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