Gen Y must adopt long-term saving habits: REST

6 December 2011
| By Tim Stewart |
image
image
expand image

Contrary to accepted wisdom, members of Generation Y have good short-term saving habits - something that super funds can leverage off to improve member engagement, according to REST chief executive Damian Hill.

A white paper commissioned by REST that surveyed 752 18-35 year olds found that younger people were accruing debt earlier in their lives than previous generations, and were accumulating assets (such as property) later in life.

However, over one-third (36 per cent) of Gen Y do not own a credit card or a store card, and almost 80 per cent report that they are saving some money each month. In addition, 32 per cent of 18-35 year olds are living at home with their parents, leading to a greater ability to save money.

But the good saving habits are usually for a short-term goal such as travel, according to Hill.

"Generation Y could be using the savings they are putting away to make their money work harder for them … they could benefit from taking a longer term attitude to savings, particularly retirement savings," Hill said.

With over 50 per cent of REST's member demographic represented by the people surveyed, Hill said the white paper would allow his fund to "understand our members better so we can serve them well".

Since Generation Y have the basics of saving "down pat", super funds can leverage off that knowledge by looking at more innovative mediums and channels (such as social media and videos) to engage 18-35 year olds, Hill said.

It is also important to increase the financial literacy of Generation Y, he added.

"Education should cover a range of areas, from short-term goals - such as travel - through to how to repay debt as quickly as possible, plan a budget or select a super fund," Hill said.

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest developments in Super Review! Anytime, Anywhere!

Grant Banner

From my perspective, 40- 50% of people are likely going to be deeply unhappy about how long they actually live. ...

11 months ago
Kevin Gorman

Super director remuneration ...

11 months 1 week ago
Anthony Asher

No doubt true, but most of it is still because over 45’s have been upgrading their houses with 30 year mortgages. Money ...

11 months 1 week ago

Jim Chalmers has defended changes to the Future Fund’s mandate, referring to himself as a “big supporter” of the sovereign wealth fund, amid fierce opposition from the Co...

1 day 10 hours ago

Demand from institutional investors was the main driver of growth in Australia’s responsible investment (RI) market in 2023, as the industry continued to gain momentum....

1 day 10 hours ago

In a new review of the country’s largest fund, a research house says it’s well placed to deliver attractive returns despite challenges....

1 day 11 hours ago