Industry superannuation funds were guilty of hypocrisy when they attacked the vertically integrated nature of financial services companies, according to Fiducian head platform services, Patrick Jackson.
Jackson told the Fiducian annual conference on Friday that while industry funds had been attacking vertical integration for a long time, this overlooked the vertically-integrated nature of their own operations.
"Industry funds are as vertically-integrated as anyone else," he said.
Jackson also questioned the validity of the industry funds' advertising campaign, arguing that while they had been allowed to advertise to create scale, this had not necessarily been translated into lower fees for industry fund members.
"There advertising campaigns are pretty negative and I believe they are designed to kill off competitors," he said.
However Jackson said he believed attacks on business models were misconceived.
"The problem is really not business models," he said. "The problem resides in issues such as poor compliance, sales culture, poor administration and improper remuneration structures."
Vanguard Super has reported strong returns across most of its investment options, attributed to a “low-cost, index-based approach”.
The fund has achieved double-digit returns amid market volatility, reinforcing the value of long-term investment strategies for its members.
Australian super funds notched a third consecutive year of strong returns, with the median balanced option delivering an estimated 10.1 per cent over the 2024-25 financial year, but an economist has warned that the rally may be harder to sustain as key risks gather pace.
AustralianSuper has reported a 9.52 per cent return for its Balanced super option for the 2024–25 financial year, as markets delivered another year of strong performance despite the complex investing environment.