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Link Group upgrades digital advice product
Link Group has launched a digital advice product that aims to give more Australians access to easy and affordable quality financial advice.
The product, Super Blueprint 3.0, provides members with tailored digital advice in relation to their chosen superannuation fund.
Link Advice chief executive, Duncan McPherson, said Blueprint 3.0 “distils complex financial concepts into easy-to-understand advice,” delivered in a way that is “personal, familiar and compelling”.
He said the bespoke algorithm was built over the past decade and had undergone rigorous independent testing by a global actuary to ensure it provided the best possible outcomes for super fund clients and their members.
“Digital advice is a critical channel as we make advice more accessible and affordable for more Australians and is starting to play an important role in the hybrid advice experience being built by many superannuation funds, combining telephone and face-to-face advice with digital,” McPherson said.
Link Group said it would upgrade all its existing clients to Super Blueprint 3.0 over the next few months.
AUTHOR
Nicholas Grove
Nicholas Grove is a senior journalist with Money Management.
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