NESS Super plans rebrand in time for MySuper launch

29 April 2013
| By Staff |
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NESS Super has received authorisation from the Australian Prudential Regulation Authority (APRA) to offer a MySuper product.

It will launch NESS MySuper from 1 July, which will reflect its current balanced investment option — a natural fit for its MySuper offering, according to NESS Super chairman Anthony Glossop.

"It's a significant achievement for an industry-specific, specialist fund like NESS Super, where personalised services are key factors to the retention and growth of members and employers in the electrical and communications industry," he said.

The fund aims to differentiate itself with its default insurance offering, which includes death, total and permanent disablement and temporary salary continuance.

"We are delighted to be the latest fund to receive authorisation, having worked very closely with APRA right throughout the application process", said Angie Mastrippolito, fund secretary and CEO of NESS Super.

Mastrippolito announced the fund was also in the process of rebranding to better align with the electricity industry it services. It would launch a new tag line and website with the start of MySuper

She said MySuper presented a "whole new world of superannuation" and a good opportunity to create a fresh feel. The fund is also assessing products which would be suitable to its demographic.

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