POWERED BY MOMENTUM MEDIA
New appointment to drive home brand for AustralianSuper
AustralianSuper has created a new ‘head of brand’ position to facilitate its goal of becoming the leading superannuation brand in the country.
The position has been filled by Nickie Scriven, who will report to general manager of marketing and communication, James Coyle.
Coyle said the new appointment will play a key part in achieving AustralianSuper’s objective of becoming “the iconic brand in the Australian superannuation industry”.
“Brand strength is a key driver of growth and scale, and scale is the key means by which AustralianSuper will continue to deliver improved benefits to our members,” he said.
Coyle said the benefits included economies of scale in terms of reduced costs, negotiating power, better products, a better group insurance offer and a wider suite of member educational materials.
Scriven comes to the role from Budding Enterprises Australia, an investment and marketing consultancy which she founded. She also previously held roles with NAB and News Limited.
AUTHOR
Ashleigh McIntyre
Recommended for you
Australia’s largest superannuation fund has confirmed all members who had funds stolen during the recent cyber fraud crime have been reimbursed.
As institutional investors grapple with shifting sentiment towards US equities and fresh uncertainty surrounding tariffs, Australia’s Aware Super is sticking to a disciplined, diversified playbook.
Market volatility continued to weigh on fund returns last month, with persistent uncertainty making it difficult to pinpoint how returns will fare in April.
The Association of Superannuation Funds of Australia (ASFA) has called for the incoming government to prioritise “certainty and stability” when it comes to super policy.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom DFS Mortgage
90.28 3 y p.a(%)
2
GAM LSA Private Shares AU I
37.08 3 y p.a(%)
3
DomaCom Lot 21 Chellaston Road Munno Para West SA 5115 Australia
31.44 3 y p.a(%)
4
Fidante Credit Suisse Global Private Equity
31.12 3 y p.a(%)
5
Global X GlobalX FANG+ ETF
28.28 3 y p.a(%)
