Rebranded Prime Super aims to boost engagement

29 September 2015

| By Nicholas |

Simplifying superannuation and boosting member engagement will be a priority for Prime Super.

Following its merger with Health Industry Plan last year, Prime Super chief executive, Lachlan Baird, said the brand was focused on improving retirement outcomes for members by cutting jargon and complexity.

Baird said the fund's new "surprisingly straightforward" brand incorporated key elements of its past, while striving for a "bright and successful future".

"We know that superannuation can be complex and difficult to understand at times, and this is a big driver of member disengagement, which can lead to poor retirement outcomes," he said.

VIEW ALL

View all

"We came to the decision that we wanted to challenge the status quo. Our aim now is to be a super fund that is defined by less jargon and complexity.

"We want to increase our members' engagement with their retirement savings so that they can set their sights on a successful life after work."

AUTHOR

Nicholas O'Donoghue

Nicholas is a journalist for Money Management and Super Review. Nicholas has several years experience as a journalist, reporting and managing websites for various news publications covering the medical and pharmaceuticals sector.

View articles by Nicholas

Nicholas's social profiles:

Recommended for you

Superannuation

Corporate leaders unite against Division 296 ‘policy mistake’

Big business has joined the chorus of opposition against the proposed Division 296 tax.

Superannuation

Future Group expands with ZMSF and MLC product acquisitions

Future Group is set to take on nearly $1 billion in funds under management (FUM) and welcome more than 100,000 new members following two significant successor fund transfers.

Superannuation

Insignia hit by $1.8bn outflows as Master Trust FUA dips amid market pressure

Insignia’s Master Trust business suffered a 1.9 per cent dip in FUA in the third quarter, amid total net outflows of $1.8 billion.

Superannuation

Bragg dubs big super ‘Australia’s biggest hypocrites’

While the Liberal senator has accused super funds of locking everyday Australians out of the housing market, industry advocates say the Coalition’s policy would only push home ownership further out of reach.

Grant Banner

From my perspective, 40- 50% of people are likely going to be deeply unhappy about how long they actually live. ...

Aussies call for redefining retirement for a longer lifespan

1 year 4 months ago

Kevin Gorman

Super director remuneration ...

The super funds paying millions in trustee remuneration

Anthony Asher

No doubt true, but most of it is still because over 45’s have been upgrading their houses with 30 year mortgages. Money ...

Rising retiree debt threatens retirement security

Funds outperform global peers in alternative asset returns

New research has shown that investing in alternative assets and using active management has, to this point, delivered strong results for Australian super funds....

1 hour ago

Rising offshore allocations by funds could to redefine current account dynamics

Australia’s $4 trillion superannuation industry is fundamentally reshaping the nation’s external accounts, setting the stage for a more sustainable current account surplu...

‘Yellow brick roadmap to net zero’: New campaign pushes for wake-up call to big super

With concerns that the expansion efforts of fossil fuel giants are still largely unchecked by Australian super funds, Market Forces is urging tougher action....