Rebranded Prime Super aims to boost engagement

29 September 2015
| By Nicholas |
image
image
expand image

Simplifying superannuation and boosting member engagement will be a priority for Prime Super.

Following its merger with Health Industry Plan last year, Prime Super chief executive, Lachlan Baird, said the brand was focused on improving retirement outcomes for members by cutting jargon and complexity.

Baird said the fund's new "surprisingly straightforward" brand incorporated key elements of its past, while striving for a "bright and successful future".

"We know that superannuation can be complex and difficult to understand at times, and this is a big driver of member disengagement, which can lead to poor retirement outcomes," he said.

"We came to the decision that we wanted to challenge the status quo. Our aim now is to be a super fund that is defined by less jargon and complexity.

"We want to increase our members' engagement with their retirement savings so that they can set their sights on a successful life after work."

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest developments in Super Review! Anytime, Anywhere!

Grant Banner

From my perspective, 40- 50% of people are likely going to be deeply unhappy about how long they actually live. ...

11 months ago
Kevin Gorman

Super director remuneration ...

11 months 1 week ago
Anthony Asher

No doubt true, but most of it is still because over 45’s have been upgrading their houses with 30 year mortgages. Money ...

11 months 1 week ago

Jim Chalmers has defended changes to the Future Fund’s mandate, referring to himself as a “big supporter” of the sovereign wealth fund, amid fierce opposition from the Co...

1 day 5 hours ago

Demand from institutional investors was the main driver of growth in Australia’s responsible investment (RI) market in 2023, as the industry continued to gain momentum....

1 day 5 hours ago

In a new review of the country’s largest fund, a research house says it’s well placed to deliver attractive returns despite challenges....

1 day 6 hours ago