POWERED BY MOMENTUM MEDIA
Trust key to profit-for-member funds’ competitiveness
Member services and advice are the key to bolstering trust between profit-for-member funds and their members, according to Equip.
A recent member survey found the fund had garnered higher levels of trust from its members than levels achieved before the global financial crisis (GFC).
Equip executive officer of strategic marketing and communications, Geoff Brooks, said members appeared to be recognising the benefits of the fund's educational and advice resources.
"The recovery in investment returns has certainly added lustre to the relationship between members and funds, but enhancing the member experience at our key touch points through our call centre, our ‘activ8 your super' education program and our financial planning service is building trust in our brand," he said.
"Our members take little notice of investment league tables and are seeking value rather than the lowest possible fees."
A high level of trust would be imperative for profit-for-member funds in view of the current distribution of power and reach of commercial funds, according to Brooks.
"The tools of the trade will be deep understanding of what motivates members, intensive use of data to personalise the brand experience and close partnership with employers to reach members through the workplace," he said.
AUTHOR
Staff Writer
Money Management staff writers are writers who contribute to the website from time to time. If you would like to discuss the content contained within this article please contact us.
Recommended for you
The super fund announced that Gregory has been appointed to its executive leadership team, taking on the fresh role of chief advice officer.
The deputy governor has warned that, as super funds’ overseas assets grow and liquidity risks rise, they will need to expand their FX hedge books to manage currency exposure effectively.
Super funds have built on early financial year momentum, as growth funds deliver strong results driven by equities and resilient bonds.
The super fund has announced that Mark Rider will step down from his position of chief investment officer (CIO) after deciding to “semi-retire” from full-time work.
TOP PERFORMING FUNDS
ACS FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3y(%)pa
1
DomaCom DFS Mortgage
76.97 3 y p.a(%)
2
Global X 21Shares Bitcoin ETF
76.46 3 y p.a(%)
3
UBS Solactive Global Pure Gold Miners UCITS ETF Dis USD
51.13 3 y p.a(%)
4
Global X GlobalX FANG+ ETF
45.15 3 y p.a(%)
5
Select Baker steel Gold Institutional
43.78 3 y p.a(%)
