georgie obst

Superannuation

Early communication key to member retention

Research from industry fund HESTA has found members are four times more likely to stay with the fund if they receive automated onboarding communications within a year of ...

Financial advice

Positive member engagement goes beyond chatbots

While making full use of member engagement data will involve the use of artificial intelligence, super funds need to remember that positive member advice offerings will s...

Superannuation

Funds may suffer “paralysis by analysis” with too much data

While super funds are a treasure trove of data on members and engagement, issues with both access and analysis capabilities prevent them from leveraging that information ...