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ASFA adds newly created role to exec team
An experienced communications specialist is joining the industry group in a newly created role.
The Association of Superannuation Funds of Australia (ASFA) has announced the appointment of Madeleine Morris to the new position of chief strategy, corporate affairs and experience officer.
Morris joins ASFA with more than two decades of experience in senior broadcast journalism roles, spanning the BBC and ABC, including as a finance presenter on ABC News Breakfast, and as a senior reporter at 7.30.
According to the industry fund, since leaving the ABC last year Morris has worked as a strategy and communication consultant with ASFA and other organisations.
In her new capacity, however, she will be responsible for leading the strategy, communication, corporate affairs, member experience and marketing functions within the organisation.
“I’m delighted to welcome Madeleine to this new role,” ASFA chief executive Mary Delahunty said.
“Madeleine’s strategic skills and deep communications expertise will be of enormous value to our diverse members. The unique role of ASFA, as the umbrella peak, means that we need strong technical capabilities in our communication and strategic planning space. Madeleine brings this – and more.”
Commenting on her appointment, Morris added: “It’s exciting and pivotal for ASFA and for the whole sector.”
“I’m looking forward to helping ASFA build the strength of our highly successful superannuation system and supporting its aim of providing Australians with dignity and financial security in retirement,” Morris concluded.
Earlier this year ASFA also created the role of head of policy and advocacy, which James Koval now serves in.
Announcing the appointment in April, Delahunty said she was “delighted” to welcome Koval to the team.
“James’ appointment will strengthen ASFA’s deep public policy expertise and further amplify the voices of our member organisations from right across the superannuation community and the 18 million Australians who rely on our members for good retirement outcomes,” she said.
AUTHOR
Jessica Penny
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