Rest welcomes strategy and data leads

Rest has welcomed two general managers to help deliver on critical aspects of its overall strategy.

Kareene Koh has been appointed as general manager, strategy, where she will be responsible for leading Rest’s strategic planning and alignment across the fund. She reports to Tyrone O’Neill, chief strategy and corporate affairs officer.

According to O’Neill, the super fund is “progressing well” in delivering its strategy to simplify the superannuation experience for members.

“Kareene will play a key role in nurturing a culture of strategic innovation within Rest to build on this progress and achieve our ambitions,” he stated.

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“She is highly experienced in strategic roles across a wide variety of organisations and industries, with a particular focus on digital solutions.”

Koh brings over two decades of experience to the role across industries like financial services, banking, media and broadcasting and telecommunications.

She makes the move from Nine Entertainment Group, where she served as strategic projects director, and was previously general manager of Domain Home Loans, a joint venture between Domain and Lendi.

Her experience also includes over three years at Deloitte Digital and more than 5 years at NAB across a number of strategy roles.

Meanwhile, Florence La Carbona joins Rest as general manager for data and insights.

She will be responsible for strengthening Rest’s data management practices and enhancing both foundational and advanced data capabilities within the fund, reporting to chief technology and data officer, Jeremy Hubbard.

“Florence will be instrumental in advancing our strategy to simplify super and make it engaging for our members,” said Hubbard.

“She will ensure Rest is equipped to create even more intuitive, personalised and secure experiences for our members by leveraging data.”

La Carbona holds over 15 years’ experience in data-driven strategy and digital transformation at a range of financial services businesses.

She joins the super fund from Resolution Life, and her resume also includes data, analytics and technology roles at Metlife, BT Financial Group, TAL and Westpac.

Earlier this month, Rest announced a visual brand overhaul, which included a simplified logo and an updated colour palette and improved mobile experience for its members.

According to chief member officer Deborah Potts, the goal is to make it easier for the fund’s members to build a relationship with their super.

“We hope our evolved visual brand will support members to take an active role in their financial futures through greater engagement with their super. We believe helping members become more engaged in their super will help them build financial confidence today and be better prepared for the future,” Potts said.

“Our refreshed visual brand is aligned to our members, their preferences and experiences.”